A multi-channel campaign in response to the Russian invasion of Ukraine generated more than $92M, from more than 100,000 new individual donors and with support from more than 150 new corporate and foundation donors. The private sector demonstrated its generosity and solidarity through direct contributions, while also launching creative initiatives to help engage stakeholders such as employee giving programs and donation match funding.
Transformational activity included a collaboration with Epic Games that raised $144M to support five organizations including UNHCR, which received $28 million, and a $1 million matching donation call from Blake Lively and Ryan Reynolds raised more than $5.36 million through robust engagement on their social media channels.
Contributions from the private sector enabled UNHCR to respond quickly at the start of the crisis by arranging airlift and truck convoys of assistance both to refugees and displaced people inside Ukraine. Emergency cash assistance helped those in need find safe shelter, warmth and food.